The 3-minute installation also took over the jumbo video screens in Time Square at 10pm and 12am. This collaboration with Madonna, Ricardo Gomes (who also creative directed the video) and Sasha Kasiuha is inspired by the commitment to make sure every voice is heard and celebrated. The evening featured the debut of an original three-piece multimedia art installation inspired by 90’s underground culture and in a thought-provoking layout for people to be who they are, love themselves and stay fearless. The Standard, High Line kicked off Pride Weekend and celebrated the re-opening of New York City on June 24th, 2021 with an appearance by Madonna in the notorious Boom Boom Room, for one night only.
THE QUEEN! photos by Matteo Prandoni/BFA.com MADONNA KICKS OFF PRIDE WEEK WITH ‘PRIDE X BOOM’ PARTY AT THE STANDARD HOTEL
